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Fashioning Men

6.30 PM - 9.30 PM
Friday 20 April 2018

Image courtesy of Gina Snodgrass, Process Diary: The Dandy Boys, 2017

Through illustrated talks and discussions, this evening tackles the development of men's fashion as a barometer of cultural change. World renowned expert in the field, UTS Design Professor Dr Peter McNeil hosts an exploration of the evolving nature of male fashion and aesthetic expression across cultures and time. From the Dandy’s precursor, the 18th-century British Macaroni, to contemporary gender aesthetics in the age of the internet, influences and trends in menswear are examined in-depth.


Session 1
6:30 PM - 7:10 PM
Peter Mcneil

The term macaroni was in the 18th century as familiar as punk or hipster is today, a highly topical word with a complex set of social, sexual, and cultural associations. Through fashion, grooming, makeup, posture and ceremony, an upstart counter-culture arose and expanded far beyond its beginnings amongst the wealthy youth of London.

By taking ownership of social signifiers, macaroni culture foregrounds much of what is considered punk and subversive today. The rise of dandyism in the late 19th Century, the phenomenon of teddy-boys in the late 1950s and the ongoing anti-fashion dialogue in popular styles of the last 50 years can be traced to this early expression of dress. In this illustrated talk, Peter McNeil explores the themes of power of subculture and subversion through fashion and deportment.


Session 2
7:20 PM – 8:00 PM
Beverly Lemire

Eminent University of Alberta historian and textile expert Professor Beverly Lemire investigates the political economy of dress. Specialising in historic dress from 17th to mid-19th Century Britain, Europe and North America, Lemire’s research investigates the attire and uniforms of the working class.

Through the example of seafarers of the British Empire, Lemire examines the power of a single item of clothing to create aesthetic and social change. Grounded in major socioeconomic shifts including the Industrial Revolution, the illustrated presentation also delves into signifiers of the masculine in Western history as expressions of power, status and belonging, employing economic, social and gender analyses in the study of a changing material world.


8:00 PM - 8:20 PM
Drinks And Nibbles


Session 3
8:20 PM – 9:00 PM
Movement In Menswear

Join internationally renowned street-style photographer Giuseppe Santamaria, UTS Fashion graduate Gina Snodgrass, Dr Masafumi Monden, Research Fellow in the School of Design at UTS, and Timothy Nicol-Ford, SCCI Fashion Programme Manager, to reflect on the future of menswear.

In an age of globalisation and the homogenisation of aesthetics and culture, how does ‘masculine’ clothing express individuality? With many international catwalks blending male and female models in unisex design, how does the influx of more traditionally ‘feminine’ silhouettes filter through to the everyday? How do Eastern and Western cultures represent aesthetic tropes of masculinity in different ways, and how can we learn from one another? The panel will delve deep into how this evolving form of cultural expression is manifesting in the 21st century.


9:00 PM - 9:30 PM
Launch of Peter McNeil’s book, Pretty Gentlemen: Macaroni Men and the Eighteenth-Century Fashion World (Yale University Press: 2018)


Booking Information

This event is free upon attendance and includes drinks and canapes, but bookings are essential. If you book and do not attend, a $60 payment per ticket will be processed as a donation to SCCI. Please read the full Ticketing Policy & Terms & Conditions below prior to booking.

To book, please call Daisy on +61 (02) 9357 0713 between 10 AM - 6 PM, Monday to Friday, or email 

Places are extremely limited.



In line with our philanthropic vision, our ticketing policy is, we believe, unique. Capacity is very limited in SCCI’s main venue (20 Goodhope St, Paddington) and our aim is to encourage a full house at every event, and the best possible ambience for presenters and audience.

To this end, many SCCI events indicate a ticket price but are free upon attendance. If you book for this event and do not attend, your credit card will be charged the full ticket price, which will become a donation to SCCI to assist us in continuing our mission.

Tickets are transferable, so if you are unable to attend, you may pass your ticket to another party. The other party must present your booking confirmation email so that your name may be checked off upon their arrival. If that party fails to attend and present your booking email, you will be charged as per our policy for non attendance.

Your booking of a place indicates your acceptance of this policy. No exceptions can be made.

Fashioning Men
Friday 20 April 2018
6.30 PM - 9.30 PM
SCCI 20 Goodhope St Paddington


Peter McNeil

Dr Peter McNeil FAHA is Distinguished Professor of Design History at the University of Technology, Sydney, and Academy of Finland Distinguished Professor, Aalto University. He is Fellow of the Australian Academy of the Humanities and is the Academy’s Section Head for The Arts. He lectures internationally across historical and contemporary design, fashion and urbanism. He worked to establish Fashion Studies as a dignified academic domain within the European Humanities at Stockholm University 2008-2018. Regular critic and reviewer, his latest work Pretty Gentlemen: Macaroni Men and the Eighteenth-century Fashion World is published with Yale University Press and released in 2018. McNeil appears in:

Beverly Lemire

Professor Beverly Lemire holds the Henry Marshall Tory Chair in the Department of History & Classics, University of Alberta. She publishes extensively on fashion history, early global trade, gender and material culture in Britain, Europe and comparative locales. She has recently contributed to a collaborative project examining global object lives in Northern North America and in 2016 published A Question of Trousers: Seafarers, Masculinity and Empire in the Shaping of British Male Dress, c. 1600-1800 Cultural & Social History (2016). Professor Lemire's most recent book is Global Trade and the Transformation of Consumer Cultures. The Material World Remade. c. 1500-1820 (Cambridge: 2018). Professor Lemire appears in:


Gina Snodgrass

Gina Snodgrass is an emerging Australian designer with First Class Honours from UTS. Snodgrass is a conceptually driven designer who explores and challenges the gendered nature of clothing by emphasising craftsmanship, tailoring and hand embroidery. Her menswear collection The Dandy Boys offers an alternative approach to norms in the fashion industry and encourages gender fluidity to enter the space. The collection aims to liberate and challenge notions of what one should wear, either masculine or feminine, and push fashion as vehicle for personal expression. Snodgrass appears in:

Giuseppe Santamaria

Giuseppe Santamaria established Men In This Town in 2010, a street style blog capturing men with a distinct look in their natural habitat. From various towns around the world, Santamaria profiles the everyday man whose style speaks volumes about who they are on the streets, at work or in their home. Today, the Men In This Town brand spills beyond the blog onto social platforms, reaching over 600 000 followers across Tumblr, Instagram and Facebook. The blog has been appropriated into both a magazine and a series of books published by Hardie Grant, having sold over 30 000 copies worldwide. Santamaria appears in:

Masafumi Monden

Masafumi Monden is postdoctoral research fellow at University of Technology, Sydney. His first book entitled Japanese Fashion Cultures: Dress and Gender in Contemporary Japan (Bloomsbury 2015) details the relationship between fashion, culture and gender within contemporary Japan and their relevance to an increasingly transcultural world. Monden is currently researching the cultural imaginations of Japanese girlhood and boyhood, and the cultural history of fashion and the body in modern Japan. He is a recent recipient of the Japan Foundation Japanese Studies Fellowship (2016-17) and The National Library of Australia Fellowship in Japan Studies (2017). Monden appears in: